Tipranks
Fintech stock research web+app
TipRanks is a fintech company that revolutionizes investment decisions. Their platform provides real-time market data, expert analysis, and transparent rankings. Investors gain a competitive edge by accessing valuable insights and maximizing their investment potential.
design system | branding | app | dashboards | responsive | redesign
Role : Head of design
As Head of Design, I led a comprehensive product redesign and implemented new features, while also driving marketing initiatives both internally and externally. This included launching a TV channel, revamping the smart portfolio and expert center, remodeling the news channel, running a subway campaign in NY, and redesigning the app for iOS and Android. I also successfully grew my design team from 2 to 5 members, fostering their development and individual ownership of different products.
Design system
The problem
The lack of a design system in an eight-year-old website presents challenges such as inconsistency, disjointed user experiences, and inefficiency. Implementing a design system would provide a cohesive foundation, streamline workflows, and ensure a consistent and user-friendly experience.
Solution and Goals
I implemented a design system using storybook, that improved collaboration between the design and development teams. This streamlined our workflow, making our work faster and more efficient.
TR Smart portfolio
Background
TipRanks' Smart Portfolio is an intuitive investment tool that helps users manage and track their portfolios. By connecting existing holdings or manually adding investments, users gain real-time data, expert analysis, and personalized investment ideas. With this feature, investors can optimize their portfolios and stay informed in the ever-changing world of finance.
The problemThe outdated design of TipRanks' Smart Portfolio presents usability challenges and hampers user engagement. Updating the design would improve usability and provide a modern and intuitive experience for investors.
Solution and GoalsWe conducted a complete UX/UI redesign for one of TR's most popular products, the Smart Portfolio. Users can now seamlessly connect their existing portfolios from major trading platforms or manually add stocks and actions to receive smart investment ideas. This revamped product has also been successfully integrated into renowned financial institutions like NASDAQ and TASE.
TR experts
Background
TipRanks' Experts feature connects users with top financial experts, providing valuable insights and investment recommendations. Users can leverage this expertise to make informed investment decisions and optimize their strategies.
The problem
The outdated UX in TipRanks' Experts feature, combined with low user conversion rates, poses challenges for user engagement and platform success.
Solution and Goals
We resolved the challenges by conducting a UX redesign and implementing user feedback. The improvements resulted in higher user engagement and improved conversion rates for TipRanks' Experts feature.
TR app
Background
The TipRanks mobile app offers users a convenient platform to access investment insights and manage portfolios on the go.
Solution and Goals
We revamped the TR app by redesigning work flows and establishing a design system for both iOS and Android apps. This involved defining new colors, font styles, and visual elements. Additionally, we enhanced collaboration with developer teams in Israel and abroad, resulting in a higher conversion rate for our pro users.
TR marketing
Through a range of product and outbound marketing initiatives, including the creation of diverse landing pages and a successful ad campaign in the New York subway, our primary focus was to elevate and fortify our brand recognition. We aimed to achieve higher user conversion rates and improve the retention of our existing premium and ultimate users.
