Lokali
Gifting Economy Project
The Lokali app is a dynamic digital platform that operates on the concept of a gifting economy. It provides users with a unique way to exchange and share gifts within their community. With Lokali, users can give and receive various items, such as books, clothes, household items, and more, fostering a sense of community and sustainability. The app offers a user-friendly interface for browsing available gifts, connecting with other users, and arranging gift exchanges. By promoting sharing, generosity, and reducing waste, the Lokali app aims to create a more collaborative and environmentally conscious society. Join the Lokali community and experience the joy of gifting today.
design system | branding | app | ideation | naming | logo
Role : Design lead
As the first designer at Lokali, I played a key role in transforming the app from an idea into a fully functional and visually appealing product. I was responsible for creating intuitive interfaces, shaping the user experience, and designing the app's visual identity.
Brand & concept ideation
The Lokali story
We embarked on an exciting journey at Lokali, where we redefined the concept of skill and resource sharing within a community through our innovative gifting economy platform. From the outset, we delved deep into understanding our users, crafting engaging user personas, and mapping out seamless user flows that spanned from marketing touchpoints to the actual interactions between our vibrant Lokali community. Our brand radiates a bright yellow energy, mirroring the positive and uplifting nature of our users. With a feel-good, friendly visual UI, we blended local gifts with warm smiles, creating an inviting and joyful experience for all.
The problem
Building a gifting economy marketplace presents unique challenges, including establishing a secure and trustworthy platform, fostering user engagement, ensuring a diverse inventory of gifts, and developing a sustainable revenue model. Overcoming these challenges requires careful planning, user-centered design, and continuous adaptation to meet user needs and preferences.
Lokali app
Solution and Goals
We set out to create the Lokali app with a clear mission: to make the gifting economy fun, simple, and trustworthy. Our focus was on designing an intuitive interface and seamless functionality that would allow users to navigate the app with ease. Trust was paramount, so we implemented robust security measures and verification processes to ensure a safe environment for all. Through a delightful user experience and a friendly interface, we aimed to make the Lokali app an enjoyable and reliable platform for sharing gifts within the community.
Lokali marketing
The challenge:
Marketing the Lokali app in a resource-restricted non-profit setting poses challenges due to limited budget and competition from established platforms. Building awareness within the non-profit community and gaining trust from users are additional hurdles.
Solution and Goals
Implemented cost-effective digital marketing strategies, including social media campaigns and email marketing, to promote the Lokali app in a resource-restricted non-profit. Collaborated with non-profit organizations and local businesses for joint marketing efforts. Engaged existing users, supporters, and volunteers to generate word-of-mouth buzz. Actively participated in community events and secured local media coverage. Utilized impactful storytelling and optimized online presence through SEO techniques.
