Branding
Kape, TBWA, Elaaastic, independent studio branding projects
Brand design is pure magic. It's the secret sauce that makes a brand pop, sizzle, and stick in people's minds. It's like a visual wizardry that sparks emotions, grabs attention, and makes you say, "Wow!" It's all about crafting a look and feel that's unique, cool, and totally unforgettable. With the right brand design, you can stand out from the crowd, capture hearts, and build an army of loyal fans. It's like casting a spell that makes your brand irresistible. So, let's get creative and conjure some branding magic!
Branding | design | UXUI | art direction | creative
Role : Creative art director & designer
I have a passion for creating visual brand stories that turn products into beloved brands. From captivating packaging to engaging online experiences, I love bringing brands to life. Join me as I share some of my exciting projects that have made brands irresistible. Let's dive into the world of captivating design!
Kape
I had the opportunity to rebrand an awesome tech company called Kape Technologies. As part of the project, I created a comprehensive brand book that defined everything from the logo and color scheme to the illustration style. The vibrant purple shades were chosen to reflect their dynamic and creative spirit, while the Kape wings, formed from the WiFi symbol and the letter K, added a touch of uniqueness. Join me on this branding journey and discover the power of visual transformation!
Ha-Goshrim nature hotel
Join me on the exciting rebranding journey of HaGoshrim, one of the legendary nature resorts. The challenge was to transform their perception from a traditional "kibbutz" style hospitality to a modern and up-to-date resort experience. I crafted a unique logo that cleverly combined nature (represented by a tree) and hotel (represented by a bed) icons within the HaGoshrim name. To capture the resort's essence, I chose a vibrant turquoise as the primary brand color, evoking a sense of modernity, warmth, and connection to the surrounding water elements like rivers, pools, and spa. From hotel signage and website to every delightful detail of the guest experience, the reimagined Goshrim brand came to life in a refreshing and captivating way.
MashuMashu
Introducing MASHUMASHU, the irresistible brand of vegan cheese. We've transformed nameless slices into a delightful experience that's all about taste and fun. With a playful logo, interactive packaging, and charming doodles, MASHUMASHU brings joy to every bite. Get ready to savor the goodness!
