Advertising
Satchi BBR, TBWA, Zeder yariv, Optimum ad agencies
Brand design is pure magic. It's the secret sauce that makes a brand pop, sizzle, and stick in people's minds. It's like a visual wizardry that sparks emotions, grabs attention, and makes you say, "Wow!" It's all about crafting a look and feel that's unique, cool, and totally unforgettable. With the right brand design, you can stand out from the crowd, capture hearts, and build an army of loyal fans. It's like casting a spell that makes your brand irresistible. So, let's get creative and conjure some branding magic!
Branding | design | UXUI | art direction | creative
Role : Head of design
As Head of Design, I led a comprehensive product redesign and implemented new features, while also driving marketing initiatives both internally and externally. This included launching a TV channel, revamping the smart portfolio and expert center, remodeling the news channel, running a subway campaign in NY, and redesigning the app for iOS and Android. I also successfully grew my design team from 2 to 5 members, fostering their development and individual ownership of different products.
Ferrero
Ferrero Corporate is the proud owner of some of the most cherished sweet brands in the world, including Kinder Bueno, Delice, Nutella, Tic Tac, and, of course, Kinder Chocolate, which kids absolutely adore. It was an absolute delight to work with them for several years, creating local TV ads, online activities, and unforgettable campaigns that brought smiles and happiness to people of all ages.
TV ads
As a creative art director, I had the joy of crafting TV ads for Ferrero's beloved brands. From the magical world of Kinder Chocolate to the irresistible delight of Nutella, we brought smiles and sweetness to screens everywhere. With captivating storytelling and vibrant visuals, our ads aimed to create moments of joy and indulgence that left a lasting impression.
ferrero
ferrero
קינדר דליס, אתם יודעים מה הם אוהבים!
Kinder Harmony - New Package
נוטלה זה בוקר טוב!
Kinder Bueno - Wake Up Your Senses
Kinder BFF app
I designed a cool mobile quiz game that reveals your ultimate BFF! Because when it comes to sharing a Bueno, only your true bestie gets a bite. Join the fun, discover your perfect match, and treat yourself to Bueno goodness with your awesome squad!
Kinder chocolate hanukkah piano game
Get ready for some musical holiday magic! I created a special piano web app that teaches young children how to play Hanukkah songs. It's a fun and friendly activity that brings families together during the holiday season. Join in the joyous melodies, create lasting memories, and make this Hanukkah unforgettable for your little ones. Let the music fill your home with warmth and happiness!
Ace home DIY
Rotem Cohen, the awesome YouTube phenomenon with a strong female following, became the perfect presenter for Ace's new approach. Through engaging TV ads and a vibrant 360 campaign, we attracted new clients and revitalized our image. We even made a memorable appearance on "Eretz Nehederet," the popular comedy show. The visuals were bold, the language was funny and lighthearted, and every shooting day was an exciting adventure.
ace
ace
חדש מ-ACE: רותם כהן בלהיט "קל לשדרג את הבית"
הקיץ כאן וזה הזמן לשמוע את הלהיט החדש של רותם כהן ו-ACE
בית זה לא חתונה! קליפ "בלהות" לשיר החדש של רותם כהן ו-ACE
Maccabi healthcare
Maccabi Health Services became one of my main clients and it was a blast working with them! We rocked it with online and offline campaigns, creating visually awesome brand style guides, and producing super cool TV and digital ads. We had Adir Miller killing it in the main TV spots, brought the fun with short and snappy animations for Maccabi Red emergency services, and pumped up the energy with videos for Maccabi app and K Health app. It was a wild ride full of creativity and excitement!
macabbi health ads
macabbi health ads
K - האפליקציה החדשה מבית מכבי
מכבי ר"ד (RED) - רפואה דחופה בקהילה במקום להגיע למיון
מכבי שירותי בריאות - קבוצת הבריאות הטובה בגלקסיה
